
Changing the conversation
In 2016, The Royal Foundation launched Heads Together – a campaign spearheaded by The Duke and Duchess of Cambridge and Prince Harry, The Duke of Sussex. Bringing together eight charity partners, the initiative built on the decades of work they have done to tackle stigma and change the conversation on mental health for everyone.
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Showing it's #oktosay
Through a series of films featuring people from all walks of life sharing their personal stories and reflections on the first conversation they had, Heads Together showed people the power of conversation, and let people know that whoever they are, and whatever they’re going through, it’s ok to talk about it.

Mental Health Marathon
As the Charity of the Year for the 2017 Virgin Money London Marathon, Team Heads Together took to the streets for the first ever Mental Health Marathon. Hundreds of runners ran for the campaign, with thousands more wearing their Heads Together headbands – all to raise the profile of this important issue and inspire people to talk about their own mental health for the first time.

Legacy Programmes
Following the success of the Heads Together campaign, The Royal Founadtion worked alongside Heads Together charity partners to develop and establish new tools to help people talk about mental health wherever they are and whenever they need to. These tools include projects like Mental Health at Work, Mentally Healthy Schools and crisis text line service, Shout.

Heads Up
Heads Together has partnered with The FA on a season-long mental health campaign, Heads Up. Harnessing the nation’s passion for football, and the power of the game, the campaign aims to use the sport to change the conversation on mental health. Spearheaded by The Duke of Cambridge, the campaign was announced in May 2019 and launched in August 2019 and is being delivered alongside charity partners CALM, Mind and Sporting Chance.
Our impact
1.5M
more people in Britain spoke out about mental health as a result of the Heads Together campaign.
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