The Royal Foundation of The Prince and Princess of Wales has today announced Sarah Rose as its new Chief Executive Officer. Sarah will take up the role in February 2026.
Sarah joins The Royal Foundation from Paramount, where she has served as President of Channel 5 and UK Regional Lead. As Chief Executive Officer, she will lead The Royal Foundation as it works to tackle some of society’s greatest challenges.
She has led Channel 5 and Paramount’s business in the UK since February 2024 and has three decades of experience in UK public service broadcasting, having previously held senior leadership roles at Channel 4 and ITV. Sarah joins at an exciting time for The Royal Foundation as it continues to develop and scale its programmes. These include Homewards, which aims to show homelessness can be rare, brief, and unrepeated; the Centre for Early Childhood, working to deliver on its vision of a healthier, happier, more nurturing world, transformed by our collective approach to early childhood; United for Wildlife, tackling the illegal wildlife trade; and Community Impact, providing support to create a lasting impact in communities across the UK.
The appointment of Sarah Rose follows the announcement that the current Chief Executive of The Royal Foundation, Amanda Berry CBE, has been appointed to the role of Global Partnerships Ambassador. This new role supports the development and delivery of The Prince and Princess of Wales’ philanthropic vision, working across their charitable interests.
The Prince and Princess of Wales said: “We are looking forward to welcoming Sarah to The Royal Foundation and to working with her on some of the issues which are closest to our hearts. We are hugely grateful to Amanda for her exceptional leadership over the past three years and are pleased she will continue to work with us in her new role as Global Partnerships Ambassador.”
Sarah Rose, incoming CEO of The Royal Foundation of The Prince and Princess of Wales, said: “I am honoured to be joining The Royal Foundation and am excited by the ambition it has for the future. I’m incredibly proud to have spent 30 years in public service broadcasting and I now look forward to working with Their Royal Highnesses, and the team at the Foundation, to support the vital work they do to tackle some of society’s most urgent challenges.”
Simon Patterson, Chair of The Royal Foundation of The Prince and Princess of Wales, said: “I am delighted to welcome Sarah to The Royal Foundation. She has a wealth of leadership experience, both commercial and public service, and embodies the Foundation’s core values of optimism and creativity. She will be ideally placed to help the Foundation deliver lasting change.
“I would also like to take this opportunity to offer Amanda Berry our sincere thanks for her excellent leadership over the past three years. I look forward to continuing to work with her in her new role, building on the many successes she achieved during her tenure as CEO.”
