The natural world is our most important asset
Over the last ten years, the evidence that we face urgent challenges to protect the environment has become indisputable, and it’s clear that the time to act is now. We must work together to overcome climate change, the illegal wildlife trade and unsustainable development and use of resources.
The Royal Foundation addresses these pressing environmental and conservation crises by bringing together environmentalists, businesses, global leaders, and NGOs to find solutions.
The Earthshot Prize
The Earthshot Prize – launched by Prince William and The Royal Foundation – is the most prestigious global prize for the environment in history.
This new global prize for the environment will incentivise change and help to repair our planet over the next ten years – a critical decade for the Earth. Taking inspiration from President John F. Kennedy’s Moonshot which united millions around the goal to put man on the moon, The Earthshot Prize is centred around five ‘Earthshots’ – simple but ambitious goals for our planet which if achieved by 2030 will improve life for us all, for generations to come.
The Earthshot Prize aims to find new solutions that work on every level, have a positive effect on environmental change and improve living standards globally, particularly for communities who are most at risk from climate change. Every year from 2021 until 2030, Prince William, alongside The Earthshot Prize Council which covers six continents, will award The Earthshot Prize to five winners, one per Earthshot. Prizes could be awarded to a wide range of individuals, teams or collaborations – scientists, activists, economists, community projects, leaders, governments, banks, businesses, cities, and countries – anyone whose workable solutions make a substantial contribution to achieving the Earthshots.
Read about The Earthshot Prize
Illegal wildlife trade
The illegal poaching and trafficking of wildlife, plants and animals is a global crisis, with many species being pushed towards extinction. The impact of this trade goes beyond the threat posed to wildlife. Local communities, global and national security, and legitimate trade chains are all affected.
United for Wildlife has combined forces with the private sector to stop the trafficking of wildlife products through its Financial Taskforce and Transport Taskforce. The Taskforces bring together businesses in the transport and financial sectors to break the chains of the illegal wildlife trade.
Read about Ufw Taskforces
