Our Frontline provides mental health and bereavement support to NHS workers, carers, the Blue Light emergency services and other key workers. At a time when face to face contact is limited, Our Frontline brings together a number of services to provide important workers with round the one-to-one support. Frontline staff and key workers can call or text a trained volunteer and access specially developed online resources, toolkits and advice to support their mental health and emotional wellbeing through this challenging time.
Mind, Samaritans, Shout and Hospice UK will be working with employers, charities and representative groups to support key workers now and during the months ahead to make sure we look after and then rebuild the mental health of our frontline workers, alongside our economy and society.
The Royal Foundation of The Duke and Duchess of Cambridge is formally supporting Our Frontline and helping to ensure that frontline staff and key workers in need of help are aware that the services are available. The Foundation has a long history of raising awareness of the importance of mental health and played a leading role in creating Shout and the Mental Health at Work programme, both of which are key elements of the Our Frontline initiative.Visit Our Frontline website
Geraint Thomas, Adele Roberts and Hussain Manawer have provided separate voiceovers for a nationwide advertising campaign for Our Frontline, the collaboration of leading mental health charities giving round the clock support to those employed on the frontline. The ad campaign, launched today, encourages NHS workers, carers, emergency services staff and all other key workers to use the support available if their mental health is under pressure during the coronavirus pandemic.
Tour de France winner, Geraint Thomas, has delivered one of three voiceovers for the advert, which encourages key workers to use Our Frontline to access support. Radio 1 DJ and ‘I’m a Celebrity Get Me Out Of Here’ contestant Adele Roberts, a long time campaigner for young people’s mental health, has also provided a voiceover, along with spoken-word poet and mental health campaigner, Hussain Manawer. Key workers can call or text a trained volunteer and access specially developed online resources, toolkits and advice to support their mental health and emotional wellbeing through this challenging time.
The Duke of Cambridge has sent a personal message thanking frontline workers for all that they are doing at this time, and raising awareness of the mental health and bereavement support that Our Frontline provides to those who need it.